CASE STUDY
Parley Cosmetic
PRIME-TIME YOUTUBE DOMINATION
90%
Share of Voice
+
45%
Completion Rate
BOOSTING BRAND IMPACT
In a competitive digital landscape, we aimed to boost brand awareness and drive deeper consideration by securing premium YouTube inventory during high-impact content moments.
Own the spotlight, maximize share of voice and translate awareness into measurable brand lift.
PRIME-TIME YOUTUBE DOMINATION
Reserving premium YouTube inventory in a crowded advertising environment meant competing against multiple brands for limited prime-time slots. The challenge was to guarantee exclusive exposure, maintain cost efficiency, and deliver measurable impact at scale.
TARGETING HIGH IMPACT MOMENTS
We secured exclusive YouTube prime-time placements, focusing on instream ads during the popular “Sher” drama on ARY Digital. By geo-targeting Lahore and using contextual targeting, audience layering, and strategic scheduling, the campaign dominated high-impact content moments while staying cost-efficient and driving measurable brand lift.
PRIME-TIME TAKEOVER
The campaign was executed by securing exclusive prime-time YouTube placements for the entire month, with instream ads during every episode of “Sher” on ARY Digital. This ensured consistent, high-impact visibility throughout the campaign period.
By locking these premium slots in advance, prime-time exclusivity restricted competing brands from accessing these placements, allowing the campaign to dominate key viewing moments and maximize market share.
PROVING THE IMPACT
45%
Share of Voice
90%
Completion Rate
8.6M+
Unique Views
45%
Impressions
This dominance of premium inventory minimized competitor presence and positioned
the brand as the leading voice during prime-time
CHANGING THE GAME
Turning exclusive prime-time access into market leadership and measurable brand success