Suppose you have a startup business and you need to spread your voice. But instead of reaching the audience, you are lost in the overcrowded world. Isn’t this frustrating? So, it’s time to grab something special that attracts, engages and connects with the target people. Google marketing platform is the game changer, the answer to our prayers! These tools are specially designed to blow a new soul in the businesses, help them grow, nurture and drive their desired results.
Let’s dig deep into the transformative Google Marketing Platform for productive campaigns.
What is Google Marketing Platform?
Google marketing platform is a unified platform of digital marketing tools offered by google. These tools plan, analyze, interpret and optimize the marketing media. These tools are significantly important to understand the right audience and its user intent. Having the knowledge of identifying the right audience is the first priority of marketers.
It is actually the fusion of old DoubleClick Digital Marketing and the Google Analytics 360 Suite. It combines the features of both with addition of new properties as per the needs of users. It permits the PPC advertisers to run their campaigns across multiple channels in the digital landscape.
Top Google Marketing Platforms You Should Never Miss out!
Several authentic and result oriented tools are introduced by google. Each one of the following is designed to fulfill the marketing goals. Let’s have a look on that:
- Google Ads
Google ads; it sounds like the first step of the new startups. It manages shopping ads, video displays that connect with the right target audience. Google ads are very specific and targeted such that they only interact with your desired audience.
- Google Analytics
Do you like having a check on your analytics? Obviously yes! Google analytics helps monitor the analytics. These can determine the user interaction and user intent. Who is your use, what attracts him the most; where he stays and what drives more clicks; Google Analytics booms here.
- Google Tag Manager
As the name indicates, it assembles and organizes all the tags and meta tags in some space. It is a free tool that is easy to use even for error checking. It automatically adds and edits tags on the website without any coding.
- Google Data Studio
Data Studio helps to collect the previous data and interpret all the results in a single go. Every time you need real time powerful matrices and graphs for the performance, Data Studio is here to help.
- Google Optimize
Optimize is a free marketing tool which is best for online stores. It follows a two-way formula. The first is personalized experiences in the marketing world. The second one is the A/B test model. It leads to a friendly user experience.
- Google Surveys
Google Survey is a cost effective way to identify the user feedback. Marketers often ask questions in surveys to grab the user’s intentions, demands and results. The multiple segmented options provide a more reliable response.
What are the Advantages of Google Marketing Platforms?
Google marketing tools provide countless opportunities and advantages to every business scale. Whether it is a small business or a well-established one, they help in forming a strong position in the digital world.
- It provides free analytics and powerful insights for optimization. It will help to level up the business.
- It drives self-service openings to ensure marketing and related decisions.
- Advance automation and machine learning experience can opt for better performance.
- These tools are the source of department collaboration and teamwork.
- Better ROI is ensured at any cost. It helps to optimize the functionality of campaigns.
The Last but not the Least: