Ujooba
YouTube DV360 Reserve Inventory Campaign
Challenges & Outcome
Challenge: Competing for audience attention in a crowded beauty category. Limited time to build recall with short-form ads. Outcome: 4.5M impressions and 2M completed views built visibility. 18K clicks showed strong interest and engagement.
Strategy & Execution
Platform: YouTube (Skippable In-stream Ads & Bumper Ads) +
In-App Campaigns.
Targeting: Urban, beauty & lifestyle-focused audiences in Lahore.
Placement: Top entertainment channels (ARY Digital, HUM TV,
Geo, A Plus, Green TV) + Popular mobile apps.
Approach: Skippable ads for storytelling & long-form engagement
Bumper ads for high-frequency recall; In-app ads for direct
audience engagement
